International Assistance Group (IAG), the world’s largest alliance of independent assistance companies announces a new partnership with GreenFlag, one of the leading roadside assistance players in the UK.

Benefiting from the UK’s largest outsourced model in the breakdown sector, GreenFlag has access to an extensive range of specialist equipment to fulfill the needs of any accident or vehicle recovery situation. This is supported by over 2,000 employees across their core business and supply chain.

The new partnership allows GreenFlag to handle all roadside cases coming from International Assistance Group’s Partner network in the UK; to access a vetted network of roadside players and suppliers across Europe; and to exchange best practice and innovative solutions within a collaborative and international environment.

For GreenFlag it is of utmost importance to meet their customers’ needs in an ever-changing environment which drives an agile, challenging and ambitious culture. This has enabled Green Flag to become the first UK breakdown provider to market onboard diagnostics products, using the latest Telematics technology, helping to prevent customers from breaking down.

We are very enthusiastic about the inclusion of GreenFlag as new Roadside Assistance Partner of IAG. Our new partnership with GreenFlag provides comprehensive and reliable services to our network of Partners and their clients in the UK and at the same time strengthens our positioning in the European market for breakdown assistance, stated Cécile Hermetz, General Manager at International Assistance Group.

GreenFlag has a proud history of long term partnerships, providing roadside rescue services to some of the UK’s best known and most trusted brands. Providing assistance to over 1 million customers who had either broken down or been involved in an accident during 2016, GreenFlag is proud to have been rated the number 1 breakdown provider in the UK by The Institute of Customer Service.

Mike Bowman, Director of GreenFlag said: "We are delighted to become UK Roadside Assistance Partner of choice for IAG and their customers. With over 45 years of experience and number 3 in the breakdown market, you can be assured that we truly understand customers’ needs. We know that there is nothing worse than a breakdown to really disrupt your day and we pride ourselves on our ability to minimise that disruption as quickly as possible allowing you to get back on with your day, no matter what.”

With a comprehensive range of breakdown products, GreenFlag can meet any customer’s needs, from the provision of basic roadside assistance to full European cover with recovery; covering cars, motorcycles, trailers and small vans. GreenFlag is available to customers 24 hours a day, 7 days a week, 365 days a year.